Celebrated business leader and transgender community advocate With a diverse international career spanning multiple industries and executive level positions, JoAnna Ferrari is a vocal advocate for the transgender community. She is also an unswerving cheerleader for the underdog because, as she explains, “they will surprise the most confident challenger”. A twice-published author, JoAnna has also been a CEO and executive for corporations, an international sales trainer across five countries, overseen advertising and marketing for brands both here and overseas and consulted for businesses in over 140 different industries. She is passionate about logical, deductive problem solving and studying chaos theory, behavioural sciences, influence and marketing. She believes having an adventurous mind means there is always a way; a willingness to see everything with a unique perspective; and to wake up each morning with the child-like curiously to go play in the world.