Liza Boston is a passionate digital media entrepreneur at the forefront of the new economy. Throughout her global career, Liza has inspired brands as diverse as PWC, NAB, ANZ, Big Day Out, Westpac, Starbucks, Formula One and Zoos Victoria to understand social business and to respond to the emerging challenges of the digital economy. Liza is Founder and CEO of Boston Digital, a curious new media agency based in Melbourne, founded in 2006 at the start of the social media revolution, positioned as an organisation of the future with strategic partners peppered around the globe forming a 24/7 virtual presence of digital excellence. Liza inspires Boston Digital to fearlessly take thought leadership in global markets with the vision to re-architect brand communications and customer experiences for the new economy, igniting a small army of digital natives from China, Argentina, Russia, USA and beyond. Liza’s focus is on developing culture changing digital strategies, through harnessing the power of the networked economy and social web to transform organisations to identify and connect with informed, engaged and super switched on digital communities. Liza studied Commerce and Arts at the University of Melbourne in residence at Newman College. Prior to founding Boston Digital Liza pursued a global Management Consulting career in industries as diverse as airlines, utilities, banking and finance in UK, Europe, USA and Australia. Liza has sat on a number of boards, including the Menzies School of Health Research, The Storeroom Theatre Workshop and The Ulga Tennison Autism Research board.