Imprint is an urban rejuvenation initiative that began in early 2011. It aims to empower and involve local residents in shaping their own urban environment through the creation of positive public spaces.
We use the method of Crime Prevention through Environmental Design to deter criminal activity from derelict and neglected low socio-economic areas in Melbourne. We have chosen two sites for our pilot program, one being at the forecourt of the Brunswick Station and the other in Morgan Court, Glenroy. A community-supported and maintained site will aim to positively influence how residents perceive their environment, increase local business activity, encourage community interaction, discourage crime and improve resident’s quality of life.
Priiyanca Nadarajah is a Bachelor of Arts student at The University of Melbourne, majoring in Criminology and History. She joined Students in Free Enterprise (SIFE), a not for profit organisation at The University of Melbourne early last year and quickly became involved in Imprint, an urban rejuvenation project. Her interest was sparked by her studies in Criminology where the criminological theory of Crime Prevention through Environmental Design forms the basis of the project. Currently, Priiyanca is the Project Manager of Imprint. She manages a team of 15 students committed to driving social change as well as managing partnerships with corporate, government and local agencies and directs the project’s development.
Jamil Diu is currently a student at The University of Melbourne studying a Bachelor of Commerce majoring in Economics and Finance with a keen interest in shaping community behaviour and perceptions through environmental design. Currently serving as the Community Engagement and Partnerships Officer in IMPRINT, an urban rejuvenation project team from the not-for-profit organization, Students in Free Enterprise. Jamil collaborates with fellow university students through aiding with marketing initiatives and liaising with key stakeholders in the respective communities.