Can you afford to ignore the female economy

Can you afford to ignore the female economy? Ignoring one of the largest and fast growing segments of the economy does not make business sense. Jacinta Carboon shares how to capture this wealth and deliver real benefits for business, women and society as a whole.

An entrepreneurial thinker, innovator and passionate advocate for women's empowerment, Jacinta has scanned the globe for insights into the female mind, seeking to uncover the unique and intangible attributes of women as customers, employees and contributors to productivity.