How to bumble your way to success

Bernadette talks about the alternate route to success. The one often taken by entrepreneurs and passionate advocates. Can you be successful by bumbling?

With an eclectic background spanning business, the arts, education and training, combined with her passion for all things entrepreneurial and innovation, Bernadette has a Bachelor of Business from the University of South Australia where she won the Gold Medal for Marketing Strategy.

She has worked as an account director for global ad agency Wunderman Cato Johnson on clients such as Apple, BHP and American Express, and is the founder and writing coach at the Australian School of Copywriting.